Flipboard’s new interest-graph ad targeting promises more relevant ads in a less annoying format than we’re used to.
It’s no secret to publishers (or readers) that placing ads around stuff people want to read is a deeply imperfect, still-evolving science. In the heyday of printed magazines, advertisers could make only broad assumptions about audiences. Who doesn’t recall flipping past pages of irrelevant ads and choking on cologne samples along the way?
Snapchat Discover insists people want to return to a time when you had limited channels, and limited time to catch shows.
Snapchat Discover, launched in January, was a counterintuitive offering from the messaging app. The Discover tab features a selection of channels that are based around brands, including Comedy Central, Food Network, CNN, and BuzzFeed. Unlike Twitter, YouTube, or modern-day television, the content on Snapchat Discover is limited—there are only 15 channels—and completely refreshes each day; there’s no way to go back and watch a video you might have missed.
As expected, YouTube is starting an ad-free, paid tier—but the site also plans to keep some exclusive content behind a paywall.
YouTube has been toying with the idea of charging its audience to watch videos for some time now, but it was only earlier this year that a leaked memo confirmed that YouTube would allow viewers to pay to watch videos without ads. According to Re/code, which cited unnamed industry sources, YouTube will also make some content exclusively available to those paying users.
In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.
Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand advertising to digital,” Snapchat’s chief strategy officer Imran Khan told Fast Company in a new feature story. Most advertisers are still pouring resources into television and print media—this year alone, advertisers allegedly spent $32 billion on magazine and newspaper ads—but social media companies like Facebook, Twitter, and YouTube are all betting they can strike gold when the ad industry begins to rely exclusively on digital.
The zombie apocalypse elects a new government today!
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COLD OUT. Crisp. Short, declarative sentences crackle in sun-kindled Maine morning light. They hypnotize editors sometimes. The sentences do. Aubergine and puffy the readers found it, decomposing on the page: writered to death. A New York Times profile of some guy who died. Read it, or read it not. There is no try.
In a Medium post, Amazon PR head Jay Carney accused the New York Times of relying on biased accounts from former employees.
It’s been over two months since the New York Times published a brutal article about Amazon’s workplace culture and sparked widespread debate over the strenuous conditions endured by Silicon Valley employees. But it looks like the e-commerce giant is still bent out of shape over the allegations made in the exposé.
In a bid for accountability, a government-appointed task force is expected to issue specific recommendations by November 20.
The U.S. Federal Aviation Administration today said it expects to soon require the registration of many small consumer drones, a move that it hopes could improve accountability in case of accidents.
If your account has been compromised by a state-sanctioned attack, Facebook will alert you with this new notification.
Facebook announced in a post late Friday that it will start notifying users if it believes their account has been targeted or compromised by a government attack.
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