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How good is your health plan

As people are enrolling in health plans for next year, the state updated a tool that could help them choose.

The Maryland Health Care Commission late Tuesday released its annual quality care guide that examines the good and bad about insurance plans. The department says it allows consumers and…

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How Birchbox Discovered The Beauty Consumer Everyone Else Was Ignoring

With a lipstick line and potential retail expansion, Birchbox is catering to a new kind of beauty consumer that other companies have been ignoring.

In 2014, Birchbox conducted a comprehensive market segmentation research study to help define its customer base. Cosmetics companies often use this data to identify the top 20% of their consumers, and then tailor the entire experience of their product to entice those people to spend even more money.

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Gwyneth Paltrow’s Next Role: Book Publisher

The actress and Goop founder announced today at the Fast Company Innovation Festival that she is launching a book imprint called Goop Press.

Today at the Fast Company Innovation Festival, Gwyneth Paltrow announced that she and her business partner Lisa Gersh are launching a new enterprise: a publishing imprint called Goop Press. It will complement Goop, her weekly lifestyle newsletter that offers readers advice, recipes, travel guides and the opportunity to purchase products that Paltrow and her team have curated.

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Gwyneth Paltrow Is Trolling You Right Back

Not only is Paltrow unfazed by the media trolling Goop, she believes it’s good for her brand… and perhaps even society.

Trolling Gwyneth Paltrow over some of the more extreme suggestions on Goop has long been something of a sport in the media, but Goop founder Paltrow knows exactly what she’s doing. You might even say she and Goop CEO Lisa Gersh are trolling the media right back—and attracting more and more customers and readers to its website in the process.

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What Successful Entrepreneurs Wish They Knew Starting Out

Turns out that making mistakes can be a wonderful thing.

We recently asked entrepreneurs at the Fast Company Innovation Festival, “What do you know now that you wish you knew when you started your career?” and the answers were fascinating. We asked entrepreneurs and disruptors such as Yahoo Style’s Joe Zee, Instagram’s Eva Chen, Birchbox founder Katia Beauchamp, Walker & Company’s Tristan Walker, DonorsChoose.Org’s Charles Best, and Proenza Schouler’s Jack McCullough and Lazaro Hernandez, and their answers included taking more risks, enjoying taking their time to discover their passion, and why all the trials you go through launching a business are incredible lessons. Watch this video, and tell us at #FCNY what you wish you knew when you started your career.

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