Savvy moves by yogurt maker Noosa helped it steal major market share from brand behemoths like Yoplait and Dannon. This is how they did it.
In 2005, Koel Thomae was visiting her mother in the Australian seaside town of Noosa when she had a life-altering experience. It involved a cup of yogurt.
More employees are mapping out ways to make their jobs more meaningful, and it’s making them happier and more effective.
Creative ideas come from “putting new things in old combinations and old things in new combinations,” according to organizational theorist Karl Weick. The concept of job crafting comes from that exact definition: If you take parts of your work and reconfigure it, you’ll end up with a more meaningful job to better suit your talent and interests.
If someone’s trying to provoke you, the worst thing you can do is show them it’s worked.
Recently, a marketing firm called to solicit my business. They wanted me to sign up for their services, which included an online forum to produce and market classes based on my content. The young marketing rep was explaining all the features and benefits to me. Among them was a commitment to help produce social media posts, he explained, asking me in a rather condescending tone, “Do you know what social media is, Lea?” Could he have been more patronizing—or less informed about his potential customer?
Working with people who think like you can feel supportive and safe, but it’s also limiting.
When it comes to love, opposites attract, but in business, the tendency can be to gravitate toward people who are similar. Having others agree with and support you feels energizing, but it can also be limiting, says Peter Arvai, CEO of the presentation software provider Prezi.
It’s less about the money than trying to solve the right problems.
Ethan Weiss, a cardiologist at UC San Francisco, spends long hours at the hospital treating patients. But between shifts, he takes calls with health-technology entrepreneurs to offer them advice and feedback.
Developers can use CareKit to build apps that track patients’ health between doctor’s visits.
How often do you visit your doctor’s office? Three, four times per year? For most of us, our health is really about what happens between these visits: It’s the medications we take, our changing moods, or that decision to hit the gym more regularly.
Culture
Art
Politics
History
Race
Community
Faith
