#Meatpacking
In a couple of decades, New York City’s Meatpacking District has gone from industrial to illicit to fiercely fashionable. Today it is home to Google, Diane von Furstenberg’s flagship store, the new Renzo Piano-designed Whitney Museum, the southern terminus of the High Line (arguably the most influential public park in recent years), and any number of exclusive nightclubs. And now, it has a brand to match.