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How Airbnb Turned Its Hosts Into Political Foot Soldiers

With swag and snacks, the company is enlisting hosts in its fierce political fight in New York. A trip to Albany on the Airbnb lobbying bus.

It’s 7:30 a.m., and a couple-dozen groggy Airbnb hosts are boarding a bus parked at the southeast side of New York City’s Union Square. Besides apartment listings on the site, they have little in common. Chris Gatto, a gray-haired freelance business coach with thick glasses, walked to the bus from his East Village apartment. Danielle Herard, an independent insurance broker, woke up at 4:30 a.m. in Crown Heights, where she uses Airbnb to help pay the rent while she starts a design business. An antiques dealer who has been priced out of her Williamsburg storefront wears an army jacket. Another host, who falls asleep under his eye mask before the bus departs, wears a literal white collar.

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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook and Twitter that leave a permanent record of your activity, the impermanence of Snapchat’s images and videos was a breath of fresh air.

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Mindfulness Migrates From The Corporate Office To The Classroom

New research supports the idea that students learn focus and self-control through mindfulness exercises

Five years ago, “grit” was all the rage in elementary education. Students who learn to persevere in the face of failure are more successful in the long term, research suggested. Schools embraced the idea—and then over-embraced it, with some going so far as to institute assessments designed to measure “grittiness.”

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Google Enlists Artists To Make Bots Feel Like Friends

Google Doodle head Ryan Germick and former Pixar animator Emma Coats are two of the artists crafting Google Assistant’s personality.

Machines may be smart, but they make pretty dull companions. Google knows this, and as it builds out its recently announced Google Assistant personal assistant technology—which, like Apple’s Siri and Amazon’s Alexa, will answer questions and follow commands like “turn on the lights”—the company is eager to make artificial intelligence more personable. How? By throwing some artists at the problem, naturally.

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Can This Weird, Crowdfunded Gadget Make Music-Making Less Intimidating?

After killing it on Kickstarter, the Instrument 1 is ready to ship and, its creators hope, democratize music.

You know how they say it takes 10,000 hours to truly master a creative skill? Mike Butera thinks that’s bullshit—at least when it comes to playing music. Butera says one of the biggest barriers to entry for regular people is the physical layout of traditional instruments. But like so many things in life, he thinks technology can free us from the rigid tyranny of black-and-white piano keys or of a six-stringed guitar—and in so doing, it might make music more accessible.

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