You think you know what the words means, but you have no idea until you hear how John Cena explains it.
Authenticity has become a buzzword that has been steadily losing its flavor because brands and marketers rarely assess its true meaning tailored to their products.
David Brenner of Habitat Horticulture is greening up Bay Area companies—from Tesla to Ideo to Autodesk—one living wall at a time.
As with many virtuosos, David Brenner, founder of the San Francisco–based living wall experts Habitat Horticulture, makes his creative process seem intuitive and effortless. “Like designing anything, it starts with parameters that help define the aesthetic,” he says. But unlike the parameters of product design (dimensions, materials, and fabrication capabilities) or architecture (site conditions, budget, and permits), his parameters are often more ephemeral. Given the vacillating sunlight and climactic conditions on any given day, what will grow?
The surprising list, topped by Goodwill, Amazon, and Google, shows that consumers perceive “good” in a different way than the experts.
A company’s shareholder value doesn’t necessarily reflect its value to the wider world: how useful its products are, the good it does for people, how much it tries to minimize social and environmental harm. With that in mind, a new survey asked people to rank companies for their perceived “purpose”—the extent to which they stand for something other than making money.
Using a cleverly designed geofilter, one job candidate targeted his preferred employer and got the job.
Anyone who’s ever dismissed Snapchat as a just vehicle for sexting or silly face-swapped selfies should take a second look. The mobile app that traffics in disappearing messages was just used as a vehicle to apply for and land a job.
A survey sheds light on how startup CEOs deploy a battery of coaches, therapists, and support groups in order to thrive.
Mark Zuckerberg. Steve Jobs. Elon Musk. Tony Stark. Only one of those four is fictional, but all share in a popular mythology that the most successful CEOs are independent visionaries who create value through sheer inspiration and force of will.
Apple hits a new price point with the new SE, but doesn’t sacrifice much quality or many features to get there.
Saying this might make Apple’s marketing people wail and gnash their teeth, but here goes: The company’s new iPhone SE is a value phone. And its $399 price tag might be the magic sub-$400 number that gets many would-be iPhone buyers in the door and buying Apple apps, services, and content for the first time.
For a monthly fee, AND CO takes care of financial paperwork and tracks projects, offering structured support for the self-employed.
The number of nontraditional careers, from traditional freelancing to multi-job juggling in the gig economy, has only grown since the Great Recession. But taking the reins of your own employment means handling a litany of invoices, payments, expenses, and tax forms yourself. The startup AND CO launched a little over a month ago to support the freelancer lifestyle.
PBS Digital Studios animated a 53-year-old interview with Rod Serling in which he talks about childhood creativity.
“Some liars go to prison, others write television shows,” said Rod Serling. Luckily for TV history, Serling falls into the latter camp—he created the kooky science fiction series The Twilight Zone in 1959.
The telecom giant, which is in talks to acquire Yahoo, wants a piece of the digital content revolution.
It’s barely noon and the teenage girls at AOL’s live studio in downtown Manhattan are already doing the giggle-scream, their excitement at the sight of Beau Mirchoff, star of MTV’s Awkward, bubbling over into shrieks and Snapchats.
Facebook could win a class action lawsuit over its facial recognition feature if this BIPA amendment passes in Illinois.
One way to avoid difficult legislation is to change the law altogether.
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