Journal

Online brands are making a dent in the underwear market with high-tech and classy alternatives to Victoria’s Secret and Hanes.

In the five years that Michelle Grant was a senior merchant at Victoria’s Secret, she found herself immersed in the brand’s seductive pink world, populated by barely-clad supermodels. But she also discovered some interesting facts about the underwear industry: It’s a $110 billion market worldwide, but the landscape is monopolized by a few key players that have been around for decades, if not centuries.

Read Full Story

The company skewered branding, the innovation craze, and media frenzy in one fell swoop.

The culture of logo and branding reveals has grown increasingly absurd in recent years. So absurd that Virgin America made it the butt of an April Fools’ Day joke—and it’s a damn good prank.

Read Full Story

In front of an audience of feverish fans watching from around the world, Elon Musk unveiled his latest creation.

The electronic car is about to go (more) mainstream. During a packed event at its design studio in Hawthorne, California on Thursday night, and in front of a huge global audience watching via livestream, Tesla CEO Elon Musk unveiled the Model 3, a $35,000 sedan capable of traveling at least 215 miles on a single charge. The vehicle isn’t expected to ship until late next year; however, you can preorder one now with a $1,000 down payment.

Read Full Story

History can always be told through collectibles, and these tell a terrific story about Apple.

It’s hard to believe that it’s been 40 years since two young Silicon Valley kids—was it even called Silicon Valley back then?—got together to make a little personal computer they called the Apple I.

Read Full Story

Conventional tests had failed to detect his father’s prostate cancer—but his “liquid biopsy” technology did.

When Santa Cruz professor Richard Otte, 61, got an annual screening test for prostate cancer, called a PSA, the results came back negative. Shortly thereafter, he reached out to his son Gabriel, an entrepreneur and computational biologist, to let him know the good news.

Read Full Story