A new report reveals what it takes to level the playing field for women entrepreneurs around the world.
New York City ranks first overall among the top 25 cities for women entrepreneurs, ahead of San Francisco, Seattle, and Austin, according to the Dell Women Entrepreneur Cities Index (WE Cities), released today at the White House’s Global Entrepreneurship Summit.
This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.
Here at Google, we don’t have a secret formula for innovation. But that doesn’t mean Googlers’ best ideas are ineffable mysteries. On the contrary, we’ve found they can be systematically coaxed into being and steadily improved upon. And so can yours.
Instagram now has half a billion users. How did the photo-sharing app outpace Twitter and keep us so addicted?
I hope this isn’t too personal, but I need to fess up about something: I have an addiction. It’s nothing life-threatening or even all that serious, but I realized recently just how long it’s been going on. For nearly six years, my brain has routinely been flooded with hits of dopamine from a daily habit that I just can’t seem to kick. My drug of choice? This is kind of embarrassing. But it’s Instagram.
TV ratings company Nielsen promises that EEG, biometrics, and facial scans will help make ads that appeal to short-attention-span viewers.
When was the last time you saw an amazing commercial—one that makes you smile every time you think about it? If you don’t have an answer, you’re not alone. The challenge of attracting eyeballs and the hearts and minds of viewers has bedeviled advertisers since long before the era of Don Draper.
In a new book, a scholar shows that women fare as well as men in politics. But the rhetoric in this election might make us think otherwise.
If you’re a woman dreaming of a career in U.S. politics, the current fight between Donald Trump and Hillary Clinton might be enough to make you run in the opposite direction of Capitol Hill. The misogyny that has bubbled on the campaign trail is unlike anything America has ever seen.
Why the category leader started a food fight as the Greek yogurt wars get Peloponnesian.
It’s January 6, 2016, and you’re settling down for breakfast, watching the morning news. “North Korea claims it successfully tested its first hydrogen bomb.” “State of emergency declared in Flint, Michigan, over contaminated drinking water.” A new ad catches your eye. A woman, who looks a lot like you, holds a container of Yoplait Greek 100, reading the label. All of a sudden, she throws the cup away as the voiceover says, “Potassium sorbate? Really? That stuff is used to kill bugs.” The spot, the ad-world equivalent of an H-bomb, now has your full attention. The closer: Chobani’s 100-calorie Greek yogurt has no preservatives.
When Shinola starts selling glasses next year, will the cool kids still have eyes for Warby Parker?
Let’s address the obvious first: You don’t think that Warby Parker and Shinola are rivals. As of this moment, you’re right. Warby Parker predominantly sells eyewear, while Shinola deals in watches and leather goods. But the countdown clock on their future rivalry started in January when Shinola founder Tom Kartsotis told The New York Times that he plans to introduce eyewear in 2017, and he added that he expected it to rapidly become his largest revenue driver.
The new frontier in personal computing may be cloud services that run on less powerful devices.
One of the most famous tech-related commentaries expressed in the past 10 years is Steve Jobs’s declaration of the “post-PC era.” While the Apple founder’s quote in early June of 2010 referred specifically to the revolution that the iPad was expected to bring, the phrase has evolved into a nearly universal commentary about transitions in the tech market.
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