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Medifast launches sports nutrition products

Medifast Inc. is getting into the sports nutrition market with the launch of a new line of bars and shakes in partnership with a university and a nonprofit, the Owings Mills weight loss plan company said Wednesday.

The Dual Fuel brand will be sold online through partnerships with Rutgers University…

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Teleportation, Inc.: Inside Periscope

Cofounder Kayvon Beykpour on how the live-streaming service came to be, why it sold itself to Twitter—and where it’s going.

It’s just before 11 a.m. on a Tuesday morning in San Francisco. At the offices of live video-streaming app Periscope—located in an alley next door to a combo café/laundromat/arcade—cofounder Kayvon Beykpour and engineer Aaron Wasserman are huddled in a conference room, preparing to do a Periscope about Periscope. More specifically, it will be about the fact that Twitter’s iOS app has the new ability to display live Periscope streams and replays right alongside tweets, photos, and other elements.

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Meet Zum, An On-Demand Ride Service For Kids

Zum launches out of beta today. Can it make parents trust the Uberization of child care?

While Ritu Narayan was working as a group product manager at eBay, she faced a challenge familiar to many working parents: “Both of my kids transitioned from home to car to school, and suddenly I had the pressure of being at three or more places at the same time,” she says. “I no longer needed a dedicated nanny or assistant at home, but finding somebody part-time who was very trustworthy and reliable to pick up my kids, take them to activities, and stay with them at home while I’m still at work was challenging.”

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What Apple And Starbucks Taught Me About Building A Brand

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company’s second golden age.

When we see an energetic advertisement from Apple that inspires our sense of adventure, or exchange hellos with a Starbucks barista in a way that feels like we’re talking to a friend, we fall hook, line, and sinker for the brand. These moments are obviously constructed, but we don’t register them as such.

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