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How To Be A Non-Threatening Woman

A satirical article lays out some strategies for women in leadership positions to help assist them in protecting the fragile male ego.

Women in leadership positions are often instructed on how to act so they don’t appear too aggressive or bitchy. Instead of placing the blame on sexist workplace culture or misogynistic employees, these articles tell ladies exactly what they’re doing wrong and how to fix it.

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Turn Nutrition Labels Into Data Visualizations You Can Actually Use To Make Better Food Decisions

Sage Project wants to make what you’re eating way more understandable.

Only about half of Americans read nutrition labels on food, and even fewer say they fully understand them—or what unpronounceable ingredients like “polydimethylsiloxane” actually mean. A new food data platform attempts to make things clearer, using bright visualizations that explain what you’re eating, where it came from, and how it might affect your health.

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Virgin America’s New App Puts A Travel Agent In Your Pocket

The airline’s new app by Work & Co launches in beta this week.

Travel agents were among the first casualties of the Internet age, rendered obsolete by websites that let travelers select and book their own flights. But considering how time-consuming and complex it can be to hunt down the right seat at the right time and for the best price (be honest—how many airline tabs did you have open the last time you tried to fly?), some of us may be nostalgic for the golden age of travel in which your trusted agent knew your preferences—where you fly most frequently, window or aisle seat, first class or economy—completed the booking to those specifications, and bid you a polite bon voyage.

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How Small Companies Can Attract Talent From Google, Apple, and Facebook

You’ll never compete on prestige or financial returns, but there are other strengths a small company can offer.

Successful companies are built with strong talent. Employees who have been with you since Day One are valuable because they’re often entrepreneurial, and people who have an impressive resume as a result of working for high-profile brands can give your company a different kind of boost.

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How To Project Authority Right After You Get Promoted

How do you get former peers and supervisors to take you seriously as a boss when everyone remembers the mistakes you made years ago?

When employees take on leadership roles at new companies, they typically enter with a certain mystique. It’s likely that no one saw you in the early years, when you were green or made some big mistakes. Or, if someone who knew you then brought you to where you are now, they clearly think enough of you to understand how you’ve grown over the years.

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How Hampton Creek’s Plant-Based Foods Have Scrambled The Grocery Aisle

From yolk-free mayo to chickenless “eggs,” Hampton Creek CEO Josh Tetrick has a vision for a new kind of food chain.

From Silicon Valley to SoMa, the Bay Area is packed with blockbuster companies that were built on little more than a good idea. But there’s only one that was built on a condiment. Three years ago, Hampton Creek’s Just Mayo, which swaps a protein derived from Canadian yellow peas for the eggs that help emulsify oil into sandwich-spreadable goodness, appeared in Whole Foods (and, later, Walmart and Kroger) stores across the nation. Among an increasingly influential coalition of shoppers—ethics-minded consumers, along with vegans and people with food allergies—it was an instant hit. To a casual observer, vegan mayonnaise hardly seemed like the opening salvo in a war to capture supermarket-aisle space from giants like Unilever, Kraft, and Nestlé. To Josh Tetrick, the 36-year-old founder of San Francisco–based Hampton Creek, it was that and more. A high school football star from Birmingham, Alabama, who still speaks with a Southern drawl, Tetrick sees the entire global food system as an opportunity for the kind of rip-it-up-and-start-again thinking at which Silicon Valley excels. Or as he puts it, flashing a wolfish grin, “I want us to be the biggest food company on the planet. And I want us to do some good at the same time.”

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