The brand’s new ad uses soccer’s biggest weakness to highlight Messi’s greatest strength.
It’s tough to argue against Lionel Messi as the best soccer player in the world. He’s not the biggest, nor the strongest, nor the fastest, but he possesses skills and vision that take his game to a higher level. He also manages to pull off cheeky penalty shots, and with just two teammates to outscore almost every other team in Europe.
But what’s great in theory could go down in a blaze of telecast humiliation.
Producers for the Academy Awards telecast Reginald Hudlin and David Hall announced earlier this month that Oscar nominees have been asked to fill out a card with the names of the people they wish to thank. And should they win, those names will be displayed across the screen during their speech.
An entertainment lawyer weighs in on the legal battle that has become an industry firestorm.
Kesha’s ongoing legal woes against producer Dr. Luke hit a snag last Friday when New York Supreme Court Justice Shirley Kornreich denied a preliminary injunction filed by the singer to be released from her contract under Dr. Luke’s label Kemosabe Records, an imprint of Sony Music.
Tell me, do you Jeep? You will.
We’re less than a month out from the release of Warner Bros massive tentpole Batman v Superman: Dawn of Justice—a film so important to the studio’s plans for a sprawling, expanded-universe franchise based on the DC Comics heroes that they had to name it twice. And with the anticipation building, the brand partnerships and cross-promotional opportunities are similarly reaching a fever pitch.
The four-part series aims to “create a new narrative on women.”
Over the weekend, BBC World News screened the first episode of a four-part documentary series called Her Story: The Female Revolution. It’s an inspiring and thought-provoking look at the achievements of female leaders and pioneers over the last fifty years. A stellar list of interviewees includes President of Chile, Michelle Bachelet, President of Lithuania, Dalia Grybauskaite, Sweden’s Foreign Minister, Margot Wallstrom, head of the International Monetary Fund, Christine Lagarde, actor Geena Davis and Iranian racing car driver, Laleh Seddigh.
The brand shows how global soccer star Memphis Depay, the U.S. women’s gymnastics team, and more get in shape for the spotlight.
There is no doubt that we are armpit-deep in the era of instant gratification. Movies, TV, music, food, shopping, travel, photos, friends, and more are accessible and immediately available at the tap of a fingertip. But as easy to get as so much in life has become, a few things remain as tough as ever to achieve. One of them is athletic excellence. There are no shortcuts. You still have to put in the work to get the results. That fact provides the basis for Under Armour’s “Rule Yourself” campaign, launched last year with an army of Stephen Currys, Misty Copelands, and Tom Bradys. Now the brand is launching the campaign’s second phase, which takes a closer look at the work required by delving deeper into the life of elite athletes.
The event, which closes out Black History Month, also happens to coincide with a ceremony under fire for its lack of inclusion.
On Oscar night, most of the film industry is in Hollywood, celebrating itself and the year in film. Millions more are at home watching the party. But this year, two of the leading lights among filmmakers—Creed director Ryan Coogler and Selma director Ava Duvernay—are going to be in Flint, Michigan, instead. The two rising filmmakers (Duvernay signed on to direct Disney’s new adaptation of A Wrinkle In Time, while Coogler is set to helm Marvel’s Black Panther) will be joined by singer Janelle Monae, actor Jesse Williams, and comedian Hannibal Buress, who’ll be hosting the #Justice4Flint fundraiser that Coogler’s activist collective Blackout for Human Rights is throwing.
“Rise of the Robots” and “The Human Face of Big Data” highlight the potential of technology to save and enhance human lives—with a few unnerving warnings.
Back-to-back documentaries on PBS tonight look at how robotics and Big Data are creating a future of life-enhancing possibilities, but at great cost if we’re not careful.
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