On Apple’s 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.
At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke, Massachusetts, it’s got a light green cover and 80 sheets of narrow-ruled 8-by-10-inch paper.
Stelfreeze talks reviving the legend, honing his craft, and helping comic book newbie Ta-Nehisi Coates hit the ground running.
Marvel Comics is well aware that—cameo appearance by a certain squinty-eyed web slinger aside—the upcoming Captain America: Civil War will be a massive coming out party for Black Panther. But before we saw a single frame of actor Chadwick Boseman in the iconic black costume of the African king/superhero T’Challa, Marvel put in motion a headline-grabbing plan to revive a hero who has cast a big shadow in the comics world since his 1961 debut (where he happened to take out the entire Fantastic Four singlehandedly). The announcement that author, journalist, and MacArthur “Genius Grant” winner Ta-Nehisi Coates would be collaborating with artist Brian Stelfreeze on a return of the Panther in April 2016 was met with almost universal OMGs.
Sorry, car commuters. You’ll have to find parking on the street.
When a new high-rise is built in downtown Oslo, Norway, one of the first things visitors will notice is the bikes: A massive ramp leads cyclists directly into the building, and the plate-glass windows in the lobby show off bike racks.
Online brands are making a dent in the underwear market with high-tech and classy alternatives to Victoria’s Secret and Hanes.
In the five years that Michelle Grant was a senior merchant at Victoria’s Secret, she found herself immersed in the brand’s seductive pink world, populated by barely-clad supermodels. But she also discovered some interesting facts about the underwear industry: It’s a $110 billion market worldwide, but the landscape is monopolized by a few key players that have been around for decades, if not centuries.
The company skewered branding, the innovation craze, and media frenzy in one fell swoop.
The culture of logo and branding reveals has grown increasingly absurd in recent years. So absurd that Virgin America made it the butt of an April Fools’ Day joke—and it’s a damn good prank.
In front of an audience of feverish fans watching from around the world, Elon Musk unveiled his latest creation.
The electronic car is about to go (more) mainstream. During a packed event at its design studio in Hawthorne, California on Thursday night, and in front of a huge global audience watching via livestream, Tesla CEO Elon Musk unveiled the Model 3, a $35,000 sedan capable of traveling at least 215 miles on a single charge. The vehicle isn’t expected to ship until late next year; however, you can preorder one now with a $1,000 down payment.
History can always be told through collectibles, and these tell a terrific story about Apple.
It’s hard to believe that it’s been 40 years since two young Silicon Valley kids—was it even called Silicon Valley back then?—got together to make a little personal computer they called the Apple I.
Conventional tests had failed to detect his father’s prostate cancer—but his “liquid biopsy” technology did.
When Santa Cruz professor Richard Otte, 61, got an annual screening test for prostate cancer, called a PSA, the results came back negative. Shortly thereafter, he reached out to his son Gabriel, an entrepreneur and computational biologist, to let him know the good news.
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