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23andMe’s Consumer DNA Data Gold Mine Is Starting To Pay Off

The consumer genetic testing company says it can barely keep up with demand from researchers, while patient advocates wonder if customers deserve a cut of the profits.

The consumer genetic testing company says it can barely keep up with demand from researchers, while patient advocates wonder if customers deserve a cut of the profits.

After decades of inconclusive results, researchers backed by Pfizer and Massachusetts General Hospital revealed that they had identified several genetic markers associated with depression earlier this month. It was the largest study of its kind, using data from more than 120,000 people.

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Why Bonin Bough Left Mondelez To Help Shepherd Small Businesses With LeBron James

The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing’s future in messaging.

The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing’s future in messaging.

On August 24th, CNBC is premiering a new show produced by LeBron James that is like a Shark Tank for Cleveland with a small business twist. Cleveland Hustles brings together local entrepreneurs and investors to open businesses and revitalize neighborhoods, and the host is Mondelez’s now-former chief media and e-commerce officer B. Bonin Bough (and member of Fast Company‘s 2011 Most Creative People). Now, after filming and creating the show’s first season, Bough was inspired to make its underlying concept his mission for small businesses across America.

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