Willoughby Avenue

3 Terrible Habits I Learned At Apple–And Why I Unlearned Them

Matt MacInnis spent seven years at Apple, and says some lessons he learned there made for bad training in the startup world.

I helped build Apple during its renaissance in the 2000s. Surrounded by incredible people, I learned the value of relentless focus and of a brand powerful enough to drive consumer trends the world over. It was a phenomenal place to start my career. But it was terrible training for a startup founder.

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Fast Company

Can This Startup Take 3D Printing From Plastic Gimmick To Design Sophistication?

Othr collaborates with world-class designers to 3D-print home goods in bronze, porcelain, and steel.

Four years ago, on a whim, Joe Doucet decided to 3D-print a steel fork.

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Fast Company

What Happened When I Moved My Company To A 5-Hour Workday

A little over a year ago, Tower Paddle Boards started letting employees leave by lunchtime and offering 5% profit-sharing.

In every office, I’ve often felt, there are just a few people who do three times the work of everyone else, yet their reward is only marginally higher. As an entrepreneur, I’ve been managing my own productivity time—not on-the-clock-time—pretty effectively for over 15 years, and I’ve largely been able to work fewer hours than my friends in the corporate world. So when I started Tower, my company that sells stand-up paddle boards, I figured (or at least hoped) that I could hire just these types and give them a better deal in the process.

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