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Why GoPro Just Signed A New Exclusive Content Partnership With Red Bull

GoPro CEO Nick Woodman on how the global deal will impact content production, distribution, product innovation, and more.

Talk about branded content, and inevitably two brands will dominate the conversation. GoPro and Red Bull. Both have used action sports and adrenaline to take their brands far beyond little cameras and caffeine juice, to become full-blown media giants. And often, their work has been mutually beneficial—just count the Red Bull logos in GoPro videos like these.

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This Running Shoe Inspired By Kenya’s Elite Runners Is Actually Made In Kenya

Enda is a new shoe that hopes to give something back to the runners who inspired it, by creating jobs in their communities.

Kenya’s elite, world-record runners are the superstars of a surging global running culture. An entire cottage field of study has evolved around explaining the Kenyans’ running “secrets,” often tied to selling shoes, books, magazines, or gear of some sort. Nike’s Air Rift shoe—”inspired by the efficient barefoot style” of Kenyan runners in the Great Rift Valley—retails for $100, for instance.

For all of this, the runners and the broader economy of Kenya don’t benefit very much. The most decorated runners get lucrative sponsorships and prize money, but income earned by those training at the nation’s’ famed running centers drops off quickly if they’re not winning races. Many runners remain impoverished. (A scandal that rocked the country over the last year revealed that sports officials had embezzled large sponsorship payments from Nike that were supposed to benefit poor athletes, prompting protests).

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Notifications Are Broken. Here’s How Google Plans To Fix Them

Sick of spammy notifications? So is Google.

Notifications suck. They’re constantly disrupting us with pointless, ill-timed updates we don’t need. True, sometimes they give us pleasure—like when they alert us of messages from real people. And sometimes they save our bacon, by reminding us when a deadline is about to slip by. But for the most part, notifications are broken—a direct pipeline of spam flowing from a million app developers right to the top of our smartphone screens.

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The Devil Wears (Rented) Prada: Condé Nast Adds Rent The Runway To Its Employee Perks

The publisher, a Rent the Runway investor, is subsidizing monthly subscriptions to the startup’s Unlimited service.

Statement dressing is part of the unofficial job description at a fashion institution like Condé Nast, publisher of Vanity Fair, Vogue, and other legendary magazines. Now a partnership with Rent the Runway is helping square that expectation with the reality of shopping on a media gig salary. For six months, Condé Nast employees will be able to subscribe to Rent the Runway’s Unlimited service for $90 per month, $49 less than the standard monthly price. Subscribers gain access to three rental items at a time, from ball gowns to blazers.

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Twitter’s New Tweaks Make The 140-Character Limit Less Limiting

At long last, Twitter is eliminating a bunch of things that got in the way of expressing yourself in the space it supposedly gave you.

In a move that people have suggested for years—and that Bloomberg’s Sarah Frier got wind of last week—Twitter is about to open up some elbow room in its 140-character limit. The service is going to stop including photos, videos, GIFs, polls, and quote tweets and its count, as well as @names in replies, leaving more space for words. (Links will still count against the total.)

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One Of The Biggest Challenges Of Getting Funding For Minority-Owned Business

Lack of access to capital is a big challenge, but so is the lack of access to networks and advisors.

When Natasia Malaihollo and her cofounder raised $1.5 million for their startup Wyzerr, she became part of a very small group. As an African-American woman, Malaihollo was one of only a dozen who’ve raised over $100,000 in outside investments for their businesses, according to early data from Digital Undivided‘s Project Diane.

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