Intentionally or not, Twitter has given artists a new way to crowdsource their creative decisions.
When Twitter launched its new polling feature last year, the company probably wasn’t expecting this: A tweet from Kanye West asking if a certain mocked-up image should be on the cover of Rolling Stone. Despite West’s obvious lack of editorial authority over such things, the poll garnered over 109,000 votes. Just a few days earlier, his wife Kim Kardashian practically set Twitter on fire with a poll asking whether Kanye’s next album should be titled “SWISH”, “WAVES” or “SO HELP ME GOD.” Nearly half a million chimed in on that question, but to no avail: West’s latest album is called none of those things.
