In response to geopolitical unrest, Israel’s Ministry of Tourism hopes to entice tourists with discounted vacation packages on Groupon.
In response to a wave of stabbings, lynchings, and rioting, the Israeli government is taking an unusual approach to woo tourists: offering discounted vacations on Groupon. Starting next week, Israel’s Ministry of Tourism will sell discount vacation packages to American tourists via Groupon in a rare example of a government agency directly offering vacation tours via the coupon service.