The collaboration between Watson and Marchesa is part of a larger IBM effort to introduce its supercomputer into creative industries.
At the Met Gala in Manhattan tonight, one model will be wearing a “cognitive dress”: A gown, designed by fashion house Marchesa, that will shift in color based on input from IBM’s Watson supercomputer. The dress features gauzy white roses, each embedded with an LED that will display different colors depending on the general sentiment of tweets about the Met Gala. The algorithm powering the dress relies on Watson Color Theory, which links emotions to colors, and on the Watson Tone Analyzer, a service that can detect emotion in text.
