When it launched in 2007, YouTube’s copyright control system was far from perfect. But Content ID has grown smarter and more lucrative.
When it launched in 2007, YouTube’s copyright control system was far from perfect. But Content ID has grown smarter and more lucrative.
When Google bought the world’s biggest user-generated video site in 2006, the company knew it could also be be acquiring the world’s biggest legal headache. So a year after YouTube became a Google subsidiary, it launched a copyright management tool that only a company with Google’s scale and knack for innovative problem solving could muster: Content ID.
