The rapidly evolving escape room industry is adopting practices from engineering, theater, and film—and coming up with some of its own.
Imagine being locked in a roomful of strangers, where the only exit has been hidden by a raving mad scientist who’s muttering half-incomprehensible clues under his breath. It sounds like the start of a horror movie—but for customers in hundreds of “escape rooms” around the country, it’s just another fun night out.