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How Samsung Used Customer Insights To Refine Gear VR’s Design

Gear VR’s most noticeable change revolves around its main point of interaction: the touchpad.

After previously testing the mobile VR waters with the Gear VR “Innovator Edition,” the company is going forward with a new $100 model fully intended for mass consumption by owners of Samsung’s recent flagship phones. But before Samsung got to this point, those two limited releases from the last year provided invaluable information for designing the Gear VR that was given a wide release today, both from developers making software and from users of the headset.

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