As popular as Instagram and Twitter, musical.ly is the biggest app you may never have heard of. And it’s not just for lip-synching teens.
As popular as Instagram and Twitter, musical.ly is the biggest app you may never have heard of. And it’s not just for lip-synching teens.
If you have a teenager, have been near a teen lately, or are just young at heart, chances are you’ve heard of musical.ly. The almost 2-year-old app that encourages users to lip-sync to 15-second clips of songs has exploded in popularity, especially among millennials. Every day, users upload more than 10 million videos to the platform, which has held firm in the App Store’s top 40 since last summer, right beside the likes of Snapchat and YouTube.
