Focus-group moderators patiently draw out respondents’ attitudes, feelings, beliefs, and reactions. Managers should, too.
Focus-group moderators patiently draw out respondents’ attitudes, feelings, beliefs, and reactions. Managers should, too.
I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help things go smoothly—things like:
