Interviews with nearly 30,000 parents and children from 12 countries informed the Lattjo collection of play-oriented design.
Play isn’t just about fun and games—it’s a valuable way for children to refine their motor skills, learn about the world around them, and develop social relationships. 50 years ago, that might have meant hide and seek; 30 years ago maybe it was Jenga; today it’s probably any number of games on a PlayStation or iPad. Anecdotally speaking, play changes with the decades, but what Ikea wanted to do with its 2015 Play Report is quantify the social forces that are driving the shifts and understand how design in the domestic realm—the company’s domain—can help adults and children play more.
