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How Fox’s “The Martian VR Experience” Became Hollywood’s Most Ambitious VR Experiment

Much more than marketing, the experience lets users feel what it’s like to survive on Mars, just like Mark Watney. Yes, there are potatoes.

If you’re in the middle of creating what could well be Hollywood’s most ambitious consumer virtual reality project yet, you’d think having a concrete plan for how to get from beginning to end would be crucial.

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