Film industry site Moviepilot walks us through how—and why—they’re using Facebook Instant Articles.
The last few times you’ve used Facebook, there’s a good chance you noticed something different. Lots of different publishers, including big names like the Washington Post, are now publishing full-length content directly to Facebook. The program, called Instant Articles, is designed for mobile users. It pushes full articles directly to Facebook, meaning that users get to see articles without ever leaving the Facebook app, and Facebook gains access to the sweet, sweet advertising money surrounding the content. Fast Company recently met with one of the publishers using Instant Articles for an in-depth look at how—and why—it uses the platform.
