U.S. Soccer and brand sponsors are using the world’s best players and patriotism to sell this major soccer tournament to casual fans.
This week, the Copa America Centenario soccer tournament kicks off in the U.S., featuring top-rated international teams such as Argentina, Brazil, Chile, Uruguay, as well as global superstars such as Lionel Messi, Luis Suarez, Chicharito, and more. It’s the first time this century-old competition has been held on American soil, and the first time most of these players have played meaningful matches in front of U.S. fans.
