As of next year, fast-loading AMP pages—Google’s version of Facebook’s Instant Articles—will be viewable through Google Search.
Google is wasting no time in gearing up its open-source competitor to Facebook’s Instant Articles. The Accelerated Mobile Pages (AMP) project, which launched last month, will be integrated into Google Search starting “early next year,” according to a company blog post. The service has also signed up a number of content creators, advertising partners, and analytics platforms.
