UX research isn’t about proving users hate carousels; it’s about embracing uncertainty, Airbnb’s Matt Gallivan writes.
When you spend your days studying how people use products, your intuition around such things gets pretty well-honed. You start to see patterns and themes. You reach a point where you can identity a behavior, ask “What might this mean?” and generate some great high-level and philosophical discussions with stakeholders. People start to seek you out for answers to questions about users, even when you haven’t done research that could answer those questions.
