The iPhone 6s and 6s Plus’s little moving images are getting a huge new distribution channel.
By default, when you snap a picture with Apple’s iPhone 6s or 6s Plus, what you get is a Live Photo: an image that includes about 1.5 seconds of motion and audio before and after you pressed the shutter button, capturing a moment in action. Apple prefers not to call the results a video, but what they are, essentially, are tiny videos in a proprietary file format.
