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Ex-Googler’s New Venture: Turning Weed Into A Hip Lifestyle Brand

High design.

The coffee shop Tokyo Smoke Found is sandwiched between two warehouses in Toronto’s West End. Built in a former loading dock, the 330-square-foot space—outfitted with custom steel shelving, exposed brick, a rough-hewn common table, and Tolix stools—is the face of a new lifestyle brand that aims to elevate weed.

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