Dicks’ Sporting Goods Olympic campaign continues to celebrate the brand’s American Olympians/employees.
Back in March, Dick’s Sporting Goods (DSG) began its 2016 Summer Olympics marketing sponsorship with a commercial that celebrated American amateur athletes and Olympic contenders. But these athletes aren’t just contenders, they’re also DSG employees, part of an initiative that employs more than 200 athletes from 36 Olympic and Paralympic sports in 106 of its stores in 34 states across the U.S.
