Snapchat celebrities are making undisclosed paid endorsements. Even more than on other platforms, policing them is a major challenge.
Snapchat celebrities are making undisclosed paid endorsements. Even more than on other platforms, policing them is a major challenge.
No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek.
