Pandora’s acquisition of Ticketfly is part of a broader strategy: Diversify its revenue sources while keeping artists happy.
Pandora, the market leader in Internet radio, has been gobbling up companies left and right lately. But the 10-year-old music streaming service’s latest focus isn’t on snatching up machine learning tech and data scientist talent (it has plenty of that already). Instead, Pandora is ramping up its efforts to become an indispensable tool for artists themselves.
