Four principles for designing Apple TV interfaces
Apple TV is not an iPhone. You may think this is obvious now, but you’d be surprised how many expectations you subconsciously carry from one context to the next. Take a look at the state of the platform, and you’ll see that most of the tvOS App Store consists of poorly transplanted iOS apps that have no idea what to do on the big screen. I would argue that most developers have not yet learned that Apple TV is not, in fact, an iPhone.
