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Cult Product Design Company Punkt Scales Up Ambitions With A Phone Launch And “Technology Tamed” Rebranding

The defiantly simple MP 01 feature phone makes a statement about more mindful technology.

You won’t be able to swipe left or right on the forthcoming MP 01 phone, nor will you be able to use the latest fleet of mobile apps, read the news, or snap photos. But you will be able to make calls, send texts, and take back some of your life from technology’s clutches.

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This 3-Wheeled Super-Efficient Car Just Got A $33 Million Boost From Crowd Investors

The Elio is an interesting, affordable vehicle that has attracted legions of enthusiastic supporters before its release.

A few years ago, it was hard to imagine a vehicle like the Elio getting on the road, let alone attracting so much interest from customers and investors. The three-wheeled vehicle isn’t that sporty, it doesn’t look conventional, and it’s not completely practical. You need something bigger if you want to go on a long trip, or if you live in the countryside.

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RelateIQ, Salesforce’s $390 Million “Siri For Business,” Grows Up

The newly rebranded SalesforceIQ wants to understand your inbox and calendar better than you do.

Among the many announcements at this year’s Dreamforce conference, a well-attended corporate confab in San Francisco for Salesforce users, one in particular stood out: a startup that Salesforce spent nearly $400 million acquiring was being fully integrated into the corporate mothership. RelateIQ, a data-driven company that was once seen as a future competitor to Salesforce, announced that their tech is being used to fuel two new Salesforce products. RelateIQ’s algorithms and interface, which functions roughly like a Google Now or Cortana, are now being used to create two new software programs for small businesses and Salesforce’s large corporate users.

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Finally, The Self-Rolling Yoga Mat You Never Knew You Wanted

Get all bent out of shape during your workout—not while trying to put away your gear after.

According to Aaron Thornton and Yu Tsai, you’re all idiots. You can’t even roll up your yoga mat without dropping it onto the dirty street, and getting the things into the trunk of your car is totally beyond your tiny brain. Their Kickstarter pitch video is like that scene from Zoolander where the models are in a gas station spraying petrol all over each other.

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Why Converse Gives Chuck Taylor Fans Control Of The Brand

Brand vice president-general manager Geoff Cottrill talks about why free studio time for musicians is great advertising, and more.

As iconic American brands go, the Chuck Taylor may be the least advertised. Don’t get me wrong, the Nike subsidiary spends plenty of money on marketing, but think about the most popular brands out there: Air Jordans, iPhones, Budweiser—along with an unforgettable logo and product, they boast ads that have had a cultural impact. Whether it’s “Is it the shoes?,” “Hello?,” or “Waassuuuup?,” the advertising is part of the aura.

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