If someone’s trying to provoke you, the worst thing you can do is show them it’s worked.
Recently, a marketing firm called to solicit my business. They wanted me to sign up for their services, which included an online forum to produce and market classes based on my content. The young marketing rep was explaining all the features and benefits to me. Among them was a commitment to help produce social media posts, he explained, asking me in a rather condescending tone, “Do you know what social media is, Lea?” Could he have been more patronizing—or less informed about his potential customer?
