Facebook’s mobile push continues to pay off: The company reported $4.5 billion in mobile ad revenue during its quarterly earnings call.
Back in 2012, Facebook was struggling to transition into a company with a strong mobile presence. Those days are long gone. In its fourth-quarter earnings report on Wednesday, Facebook revealed that 80% of its advertising revenue could be attributed to mobile. In other words: Of the $5.6 billion ad dollars Facebook raked in during the last quarter, about $4.5 billion came from mobile advertising.
